Author Archives: Mathilde

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Sales and Marketing December 9, 2014 posted by Mathilde

Trade Show Booth Design 101

CES 2015 is around the corner. And it’s just one of the many trade shows that can help you launch your hardware company. Having been part of hundreds of hardware events these last…

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Trade Show Booth Design 101
MakingSociety Podcast December 3, 2014 posted by Mathilde

How to Start and Run an Open Hardware Business – with SparkFun CEO Nathan Seidle

MakingSociety Podcast is back with a new interview to help you start and run your open hardware company. And… this new episode features a 40 minutes interview with SparkFun CEO Nathan…

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How to Start and Run an Open Hardware Business – with SparkFun CEO Nathan Seidle
Open Source Hardware December 1, 2014 posted by Mathilde

Open Source Hardware Business Models

A major question for open source hardware is about its business models. How can you create a sustainable business out of a hardware product that is non-patented and that anyone can…

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Open Source Hardware Business Models
Open Source Hardware November 27, 2014 posted by Mathilde

On Marketing and Adafruit

Today, I read the post that Adafruit wrote for Thanksgiving, saying that the company will never have any ads, sponsored post, affiliate program or social sharing button on her website….

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On Marketing and Adafruit
Prototyping November 27, 2014 posted by Mathilde

Prototype with Cardboard: Shaping Techniques (Part 3)

The cardboard prototyping series continues. After part 1 on types of cardboard and part 2 on how to cut cardboard, I explore here different ways to shape it. In this article, I also…

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Prototype with Cardboard: Shaping Techniques (Part 3)
Sales and Marketing November 21, 2014 posted by Mathilde

How to Choose the Right Ecommerce Platform for your Hardware Company

The goal of this article is that by the end of it, you’ll know exactly which online ecommerce platform will best suit your needs. Choosing an ecommerce platform is like…

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How to Choose the Right Ecommerce Platform for your Hardware Company
Prototyping November 19, 2014 posted by Mathilde

How to Cut Cardboard (Prototyping with Cardboard Part 2)

Now that you chose your cardboard (as detailed in Part 1 of this series on cardboard prototyping), let’s see how to cut cardboard. Sometimes a simple cut can make a…

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How to Cut Cardboard (Prototyping with Cardboard Part 2)
MakingSociety Podcast November 13, 2014 posted by Mathilde

Interview with Red Pitaya: From Kickstarter to the Shelves of RS Components

Red Pitaya is a young hardware company coming from Slovenia in East Europe. For the last years, the team has been working on a very clever product. A device that replaces…

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Interview with Red Pitaya: From Kickstarter to the Shelves of RS Components
Community November 11, 2014 posted by Mathilde

Discover Istanbul Maker Scene

The first Maker Faire of Turkey, Maker Faire Istanbul, starts tomorrow. Time to tell you more about Turkish maker and hardware startup scene, as I’m wrapping up a month of living in…

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Discover Istanbul Maker Scene
Open Source Hardware November 7, 2014 posted by Mathilde

The Benefits of Open Source Hardware for your Start-Up

This article was originally published on EETimes. A few days ago, I received an email that was full of mystery. It was short but intriguing. Jonathan, its author, was telling…

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The Benefits of Open Source Hardware for your Start-Up
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